I was invited into Thomson Reuters to lead an in-house team developing a new design system. Previously, designers and developers from several major projects—including a new corporate website—had come together in a joint initiative to improve the digital experience for customers across the business. They recognised the need for a dedicated, experienced designer to take creative control during the system’s early stages and set it up for long-term success.
The aim was to give Thomson Reuters customers a consistent, coherent experience across all digital touchpoints—one that reflects the company’s principles while driving time and cost efficiencies internally. My role was both strategic and hands-on: designing and building the system from the ground up with a team of designers, developers, content strategists, and business analysts. I also worked closely with stakeholders across the business to help drive a cultural shift in how branding is delivered digitally, creating space for the design system to thrive. That included collaborating directly with the internal branding team and external agencies to evolve the visual identity for a digital-first world.