Resonate is a technology company specialising in rail and connected transport solutions. They're a key partner in the Digital Railway initiative led by Network Rail and the DfT, working to deliver intelligent traffic management and smarter cities worldwide.
Back when they were known as Delta Rail, they approached Hotwire Global to help reposition the brand for the new and demanding era of connected, intelligent transport. We developed a new name—Resonate—a fresh vision for the company, and then I was tasked with creating a new visual identity. The only constraints were the inherited brand colours and the existing physical office environments.