Pictet Perspectives is an online editorial platform created by Pictet Wealth Management to continue the banks tradition of advising private clients, families & institutions in the art of managing their wealth. In my role as senior designer at Scheybeler+company & with my in depth knowledge of the Pictet brand, I was tasked with the creation of wireframes, information architecture, user experience & design of the website & emails for both desktop & mobile, before over seeing the website build and launch.

The refresh of Pictet Perspectives was commissioned in the shadow of the imminent launch of the new Pictet.com. My task was to take the new visual language of pictet.com & merge it with the editorial feel of Pictet Wealth Management's publications to create a blog that didn't have the feel of traditional wordpress blog.