Origami Energy

c.2016 Junior Creative Director Hotwire Global (Agency)

Origami Energy is a technology company with a vision to build a real-time marketplace for the distributed energy world. The ever-growing global demand for electricity calls for a smarter use of existing energy assets and their flexibility—helping to reduce the need for major investments in new generation and distribution networks.

Origami Energy approached Hotwire to refine and transform their branding ahead of their formal entry into the B2B energy market. The logo was off limits, but everything else was open for review.

Skills: Branding Visual identity Guidelines Positioning Competitor audits Moodboarding & visual research Creative Direction Concept development Visual storytelling Moodboard creation Art direction Presentation & communication Design overview Review & critique Quality control Pitching
Origami Energy Logo
Colour pallet
Dynamic grids and shapes built on hundreds of years of history and creativity
Inspired by origami patterns
Origami example
Print example 1
Print example 2
Highlighted icon
Icon set
Print example 3