Born out of education in 2013, Ultrahaptics is working to create the most remarkable connection between people and technology. By using ultrasound to project sensations onto a hand, Ultrahaptics is pushing through an era of change and allowing people to feel and control technology like never before.
From invisible buttons and dials that you feel when you need them, through to tangible interfaces that track your hand, this elegant and simple technology was created using complex mathematics yet is based on human nature.
The above doesn't just explain who Ultrahaptics is, but it’s just some of the work we did in the Labs team at Hotwire to help give Ultrahaptics a purpose. Gifted with a revolutionary advancement in technology, their first 3 years has been focused on getting their product to market, but with that milestone on the horizon, they needed a north star to guide them in their path to changing the tech industry.
We helped them to understand their attributes that have allowed them to get further than most. We took these and developed them into a narrative that engages and appeals to consumers, client and industry press. As well as acting as design consultants for their internal rebranding team, we developed messaging and brand guidelines to insure Ultrahaptics present themselves professionally and consistently into their very promising future.
Ultrahaptics reached that milestone at CES 2017 by launching their haptic feedback Evaluation Kit along side an in car entertainment demo with Bosch.