The Collarbone

The Collarbone was a pro-peloton photo-reportage app for the iPad. It brought the photography of Camille McMillan to a dedicated tablet format for the first time. Each collection was available as a free or paid download, with additional submissions from Kristof Ramon and Emily Maye, plus an Olympic-themed collection submitted by road.cc & the British public.

My involvement in The Collarbone began at Scheybeler+company, where I worked on the branding and design before overseeing the app build. I continued to support the project through launch strategy and materials, while also collaborating in my own time with copywriter Max Leonard to curate and distribute new collections.