The Collarbone was a pro-peloton, photo-reportage app for the iPad. Taking the photography of Camille Mcmillan and making it accessible in a dedicated iPad format for the first time. Each collection was available as a free or paid download, with collections also submitted by Kristof Ramon & Emily Maye alongside an Olympic collection submitted by road.cc & the British public.
My involvement in The Collarbone started from within Scheybeler+company working on the branding & design, before overseeing the build of the app. I continued my role within Scheybeler+company working on launch strategy & material, whilst in my own time working alongside copywriter Max Leonard to collate & distribute new collections.