To drive new traffic to the Pictet Wealth Management comments and analysis blog — Pictet Perspectives — the team placed regular ads in both The Economist and Financial Times iOS apps. Following the redesign of Pictet Perspectives, I worked with the team at Scheybeler+company to create a new series of rich media adverts using HTML5. Based on their editorial content, I oversaw four campaigns over two years, which helped lift their click-through rate from below 1.0% to an above-industry-average 2.5–3.5%.
